With the advancement of technology, mobile phones have become very common. They facilitate communication and make life easier. Then there are mobile apps that help achieve make day to day life easier. There are mobile apps for almost every aspect of life starting from exercising to shopping. Thus, mobile devices have made finding the solution to a problem much easier.
While people are downloading mobile apps like never before, it’s important that your app shines bright among the others. How? Through its unique mobile app design. There are two interface design concepts: User Interface (UI) and User Experience (UX).
These concepts are crucial to design the interface of an app and ensure the smooth running. For design concepts, it is really important to understand their role and the difference between them. If you are looking forward to getting mobile app development services, you must also start learning the basics of UI and UX.
What are UI and UX?
UX or User Experience is usually about the user’s interaction with the application. This process is dependent upon the application’s usability. It is easy to be used when the navigation on the app is easier.
However, UI or user interface is about the basic layout of the app. If the layout is properly planned and easy to use, then the user is also able to use the app conveniently. So, UI and UX go hand in hand. Before you begin, you must learn the difference between the two.
The Importance Of UI and UX Designs in Boosting Mobile App Downloads
Mobile app designing needs a lot of patience, testing, suggestions, inspiration, and most importantly, dedication. If you do not focus on the mobile app design during the development face, you will face major setbacks while coming up with a user-friendly app.
The application needs to be pleasing to the user. The design needs to be alluring and eye-catching. The contrast of colors, icons, and buttons needs to be well developed and organized in each page of the app. The navigation experience needs to be the best for the user. If this does not happen the way users like it, you would not be able to generate app downloads and user engagement, ultimately failing in your business. It is important that you truly understand the importance of mobile app design in mobile app development.
So where should you start if you want to design an amazing app?
Mobile App Design Considerations
When it comes to UI or UX, the first step is to know who the target audience is. After knowing the target users, you can focus on building an app that the target audience demands. Do a proper study and get feedback from your customers and inculcate those needs in your app. This will improve your application’s credibility. Nevertheless, these are the basic considerations that need to be followed.
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Mobile Responsiveness
Responsiveness indicates your application’s usability and size. If your application is compatible with all devices and can fit any screen size while viewing, this step is successfully completed.
Responsiveness cannot be ignored. When we talk about mobile phones, they don’t come in one size or shape. They vary incredibly. Some devices are too large and some are too small. Therefore the app needs to fit all types of screen sizes.
Your app needs to slay not only over smartphones but also on tablets and PCs. There are landscape views and portrait views. The app needs to fit both modes. Be patient to plan your designs by taking these aspects into consideration.
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Keep it Simple, Stupid (KISS)
Keep things neat and simple throughout so that the consumer doesn’t get confused. If the layout is good and the navigation is seamless, it will provide an easy and uncomplicated user experience.
You need to know which content to display over the Homepage, and which one you should hide. Keep things organized categorically and if possible, try to sort them alphabetically as well. This will ensure that the user doesn’t have to look too much to find a particular section. But, being specific doesn’t imply being minimalistic when it comes to content or design. You have to provide everything that can help your customer and try to keep it very concrete and specific within that.
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Seamless User Experience and Design
For an app to be really successful, it has to meet user needs. As we discussed above, an app needs to be designed according to the needs of its target audience. For seamless user experience, predominantly focus on the UI and UX of the app.
Try to keep it neat and subtle. Organize your content properly over the app and give proper navigation guidelines to the user. Once the user feels convenient, he will give a good review to your app. And that is how the customer list expands.
Usually, apps are focused on specific users, but you need to make your app as versatile as you can eventually. It will make your business dynamic to all masses. Do not limit things to specific users. Also, try not to limit the content of the app only up to what the user needs to know. Be specific, but try to be dynamic at the same time.
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Mobile App Performance
Investing in mobile app design is important. If you invest and the design comes out to be poor, you ought to face difficulties regarding your business. Most users want the app to work properly within fractions of seconds when an icon is pressed or any content on the app is surfed.
Think about ordering food from a hotel. When you are ordering and suddenly the app slows down, then you will jump to another app in no time to look for food there. Even if the second one doesn’t have a great interface or facilities, you will not go back to the previous one because it is too time-consuming. So, customers tend to stay with you when your mobile app performance is good.
When your app works effectively, doesn’t take a lot of time to load or buffer, then it is for sure that the same customer will return. Performance is the biggest factor to be taken into consideration.
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Valuable and Unique Features
Usually, it is noticed that when we use an app and our target is achieved, we uninstall the app to avoid battery drainage and space consumption. But to avoid this, you have to offer your users unique benefits and value
You need to repeatedly remind your users that you can always be useful to them. Try to give extra discounts on certain services to keep them lured. It can also bring some users back on board if they have already quit your app. Keep mobile ads limited and give them a better experience with the gradual update of your app. Inform them about the new features.
Try to make your content more relevant day by day. Gather the information which the users continuously ask for. Try to reply to their queries and help them in no time. Guide them with personal chats with the experts of your team.
Conclusion
Every customer is different and so are their needs. You cannot individually meet their needs but you can at least try to build the basic things in your app for the general mass. You can help customers over personal emails and chats.
UI and UX are very crucial when it comes to the application. They are like the bone and flesh to your app. Without them, it is nearly impossible to give life to your app. Therefore, focus on these aspects more and invoke every small aspect into your app by taking inspiration from other successful apps.
When the mobile application works well, it gives a boost to your online business. It gets you a large number of customers and services. It scales up your revenue and increases the margins of profit. We hope these points will help you out in giving the best benefits to your online business.
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