How To Introduce a New App to the Market?
Marketing is never a one day game; it needs a planned execution, and it usually requires very strong and realistic goals. The strategy that should be followed must be time-bound, measurable, and well planned. A 90-day marketing plan usually gives a clear roadmap view and breaks down the goals into manageable chunks.
This plan can be customized according to the needs of the end user. One may ask why the 90 day period would be selected for marketing- because this is the time frame where one can easily test out what is working and what is not.
What stands of extreme importance is to sit back and pay close attention as to what goals are expected each week. This helps to reflect on the objective of the marketing strategy and act on it more actively.
Weekly Plan of A 90 Day Marketing Strategy
The idea is to slowly capture the market and focus on the quality of marketing. The idea is to set up week wise targets and function accordingly.
Week 1: Defining Customer Needs
When your app is all ready, and you are out there ready to put it in the market. You will have to have a great understanding of your target audience; else it is being lost at sea. Also, there is no point waiting for people to use the app because marketing doesn’t work that way. There has to be a successful way to market your app, and that would be to strongly understand the demographics.
The first step would be natural to get a good understanding of your audience. The app should be filling some missing gap in the market, so people need to relate to that. One needs to have a thorough understanding of what the customer demographics are – without that, marketing will be a clear failure. At this juncture, one would also need to fix the cost of the app.
Also, at this point, you might need to hire someone who would look into the marketing strategy – this would be the induction process and everything continues from this point.
Week 2: The Buyer Journey
There is a requirement to understand the buyer’s perspective –and also the need to understand why the previous efforts to market the app have failed. Analyzing all past efforts for marketing is a great way to reach ahead. Finding out the techniques of how the selling procedure will go, is the key to take things forward. This sets a benchmark of how to progress with the marketing strategy.
Week 3-5: Building An Online Presence For Your App Via Website And Social Media
People have to be informed that the app is really good – and most people settle on websites, but if your website isn’t a marketing site that drives conversations, this idea won’t go much ahead.
The trick to moving ahead with this is to allow key optimizations –this will help people know about your app. Your app may be absolutely amazing – but people are unaware, they won’t be using it. There should be detailed information pertaining to how your app works, and what features it should have. The website should be absolutely simple and must be optimized for viewing on mobile.
The next best method is to take it ahead with Facebook, Twitter, Instagram, Pinterest, and other platforms. One needs to create an account and try to connect to the audience with relevance. This kind of marketing is most successful since 70% of the customers use social media – making this an excellent way to take things ahead.
When customers raise concerns, you could address them with attention. Listening to their opinions, suggestions are what can help your app grow better. Seek a direct conversation for better results. Good reviews always help your app succeed.
Instagram can also bring in huge amounts of money if it has stunning photos that depict how the app works. If you are using social media, there has to be the use of social media ads. This has a great way of reaching thousands of people – this is how marketing reaches its peak.
Thus the end goal of this phase is to maintain user retention –and the best way to go ahead with that is to keep a solid close-knit group who will give you feedback on the app.
Week 6: Creating Videos For Apps
There are a thousand chances that the users aren’t aware of how to operate your app. Make an introductory video to get things going – videos are interactive tools that allow more people to know about your app. A promotional video means that your page will definitely go ahead a long way. Often people use YouTube and try to attract a cross-platform base.
Week 7-9: Fixing Loopholes And Reviews
This is where one does the fixing part – all mistakes need to be stitched to perfection. In the marketing strategy that you are following, there must be something that you are missing out, somewhere you haven’t promoted or something you haven’t done. This is where you get it done thoroughly. You have to ensure that the app is completely free of errors. Come up with an app review process wherein people can add in their feedbacks.
Testing the app for usability, functionality, and consistency at this stage is a wise thing to do. Beta testing is also a great idea, before letting the site go live.
Week 10-11: Traffic Generation
Creating a dedicated set of people who will access the app is important. The base audience has already been collected. Now the idea is to completely dive in and start paid traffic and SEO. All of this will determine how well your app is marketed. One could even opt for influencer marketing in this area. Email marketing, guest blogging, interaction in forums and communities and paid traffic are the commonest ways to increase sales.
Week 12: Execution
This is the final step – this step will yield final results. One must have received feedback by this time too – compare and contrast results and continue with successful strategies. Discard useless strategies, and strengthen marketing goals. This leads to effective results and great app launches with a dedicated user base.
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