• Mobile App Marketing Mystics: Unlocking the Potential of In-App Advertising

    Mobile apps no doubt have hit the world by storm. According to research, mobile users spend nearly 87% of their time in apps. Given the above, business professionals are actively investing in in-app ads to promote their brand and leverage sales. Several adverts reckon that mobile app marketing is growing fast in terms of advertising methodology. Further, a BI intelligence report estimates the revenue earned from in-app ads to be $7 billion by the end of 2020. Now, this might be surprising for some, the majority of mobile app developers were already aware of this. They have been using in-app ads to not only monetize their but at the same time highlight information on potential products. Needless to state that mobile marketing as compared to traditional forms of marketing has a better future and greater potential to target customers. Well, the debate does not have an end, but to make things clear, we enlist a few of the benefits of in-app marketing unboxing its capabilities. Benefits Of In-App Advertising ● Reach Directly To Users Without Intervened By Cookies In case you have ever used web-based marketing methods, you would know what I am about to say. For any mobile web or browser-based advertising, the data available to the adverts are mostly from cookies. Now, the fact that cookies have a smaller shelf life, are device specific and incapable of gathering user data render them inefficient and unworthy. On the other hand, in-app ads are tailored to gain specific insights about the user opening doors for future communication. ● The ID of Mobile Devices Now, this is about the unique identification number associated with each device. Few of the app are seen to be agonistic to these IDs. Once an advertiser gets hold of them, they can use it further to track app usage by an individual. If a user while using an app clicks on ad landing on a different app, this journey is traced by the advertiser. Knowing what interest the user is helpful as you can target desired ads improving the chances of revenue generation. ● Outreach a larger user base with the help of Deterministic data Earlier, when adverts choose to post an advertisement in apps, they do that randomly. This has a lesser possibility of converting users to customers. However, with the advent of deterministic data, marketers can track user data and analyze which segment of the society would prefer a particular. Targeting ads towards a particular section enhances the conversion rate. Further deterministic data gives insightful information on what pleases a user and then similar ads are targeted in apps when the user uses them. ● Higher Degree Of Precision Another aspect where mobile devices emerge victoriously is the presence of GPS signals. Advertisers who can gain information on the location of users use it further to target region-specific ads. For instance, if an advertiser needs to promote a sports item, he would target ads to people in or near the stadium. Similarly, Gym pieces of equipment are targeted to users in an area adjacent to the gym. ● A Single Ad at A Time The most beneficial of all is the fact that in-app ads are displayed one at a time. Now, consider a newspaper or even a webpage, you can see multiple ads being displayed on a single page. Right? This leads to destructing attention and the possibility of a user seeing your ad is far more less. Here is where in-app advertising is extremely helpful. No matter if you use the full-screen display or half of the quarter, there is always one and only one ad displayed on the mobile screen. So the user is left to only one ad to see and that is yours. Few Facts ● Greater Click Rate What is the use of placing an ad when its view rate is very less? Mobile apps, when compared to web-based ads, have a higher click rate, somewhere near double. As per Medialets, the click-through rates for apps is around 0.58 percent in comparison to the click rate of Web being 0.23 percent CTR. Huge, right? Another study shows that the efficiency of in-app ads is 11.4 times higher than that of the banner. ● Effective Targeting In most of the cases, the ads targeted in ads are the same as the app context and hence they are far more appropriate. On the other hand, website ads are vague and more of an interruption. Further, the ads displayed are designed to maintain the flow of app usage. No doubt, in-app advertising lays tremendous opportunities for all business to grow. They can leverage the brand name and at the same time target the desired group of users creating brand trust. All you need to do is use them right!
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    There’s no doubt that mobile apps have become a necessity today, considering the whopping 2.71 billion smartphone users. According to research, smartphone users spend nearly 87% of their time browsing through different apps. This has led to business professionals actively investing in in-app advertisements to promote their brand and leverage sales. 

     

    Several adverts reckon that mobile app advertising is growing fast in terms of marketing methodologies. Further, a BI Intelligence report estimates that the revenue earned from in-app ads in the US will be $7 billion by the end of 2020. Now, this might come across as a shock to some, but it is no news to most mobile app developers, who have been using in-app ads to not only monetize their app but to also highlight information on potential products. Read on to learn about the various advantages of in-app ads.
     

    The Benefits Of In-App Advertising

     

    Needless to say that mobile app marketing has a better future and greater potential to target customers as compared to traditional forms of marketing. And in-app advertising is one of the most efficient mobile app advertising strategies.

     

    500 companies were asked why they wanted to invest in in-app advertising. Here’s what they said.

     

    1. Reach Users Without Cookies

     

    In case you have ever used web-based marketing methods, you would know that the data available to the adverts are mostly from cookies. Now, cookies have a smaller shelf life, are device-specific, and are incapable of gathering user data. This renders them inefficient and unworthy. On the other hand, in-app ads are tailored to gain specific insights about the user opening doors for future communication.
     

    2. Track App Usage

     

    Each mobile device has a unique identification number. There are some apps that are friendly to these IDs. Once an advertiser gets hold of them, they can use it further to track app usage by an individual. If a user, while using an app, clicks an ad landing on a different app, the journey can be traced by the advertiser. Knowing what interests the user is helpful as you can target desired ads, improving revenue generation.
     

    3. Outreach a Larger Target User Base

    Earlier advertisements were chosen randomly, with no relation to the user. This method had a lower probability of converting users to customers. However, with the advent of deterministic data, marketers can track user data and analyze which segment of the society would prefer a particular ad. Targeting ads towards a particular section enhances the conversion rate. Further, deterministic data gives insightful information on what pleases a user and then similar ads can be targeted.

     

    4. Higher Degree Of Precision

     

    Another aspect where mobile devices emerge victoriously is the presence of GPS signals. Advertisers who can gain information on the location of users can further use it to target region-specific ads. For instance, if an advertiser needs to promote a sports item, he would target ads to people in or around a stadium. Similarly, gym pieces of equipment are targeted to users in the vicinity of a gym.
     

    5. One Ad at a Time

     

    In-app ads are displayed one at a time. Now, take a look at a newspaper or a webpage; you can see multiple ads displayed on a single page. Right? This can be very distracting and the probability of a user seeing your ad is far lower. Here is where in-app advertising is extremely helpful. It doesn’t matter whether you use the full-screen display or half or just a quarter, there will always only be one ad displayed on the entire screen. So the user is left with only one ad to see and so, they can pay full attention to it. 
     

    6. Greater Click-Through Rate

    What is the use of placing an ad when its view rate is very less? In-app ads, when compared to web-based ads, have a higher click rate, somewhere near double. As per Medialets, the click-through rate (CTR) of in-app ads is around 0.58 percent, which is pretty higher than that of web ads, having a mere 0.23 percent CTR. Another study shows that the efficiency of in-app ads is 11.4 times higher than that of the banner ads.

    7. Effective Targeting

     

    In most cases, the ads targeted in apps are in line with the app’s context and hence, are far more appropriate. On the other hand, website ads are vague and more like an interruption. Further, in-app ads are designed to maintain the flow of app usage. 
     

    Final Thoughts

     

    In-app advertising lays tremendous opportunities for all businesses to grow. They can leverage the brand name and, at the same time, target the desired group of users, creating brand trust. All you need to do is use them right! I hope you had fun reading this and as always, stay tuned with AppMystery to get your daily dose of information.

     

    • mm
    • AppMystery Author

      Meet the author of AppMystery.com – your go-to destination for the latest insights on mobile apps, technologies, startups, app marketing, and blockchain trends. With a passion for all things tech and a knack for staying ahead of the curve, our author is dedicated to providing you with valuable tips, expert advice, and in-depth analysis to help you navigate the dynamic world of mobile apps and innovation. Stay informed and inspired with our blog as we unravel the mysteries of the app universe together. Join us on this exciting journey of discovery and growth!

    mm

    AppMystery

    Meet the author of AppMystery.com – your go-to destination for the latest insights on mobile apps, technologies, startups, app marketing, and blockchain trends. With a passion for all things tech and a knack for staying ahead of the curve, our author is dedicated to providing you with valuable tips, expert advice, and in-depth analysis to help you navigate the dynamic world of mobile apps and innovation. Stay informed and inspired with our blog as we unravel the mysteries of the app universe together. Join us on this exciting journey of discovery and growth!

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