• Why Is User Research Important For Mobile App Development

    • Amy
    • Posted on 22nd February 2019
    Why Is User Research Important For Mobile App Development

    Before inventing anything that will be of public use, it is always advisable to conduct detailed research and go about it. In the same way, as the mobile technology business has greatly flourished, a lot of applications have been coming up in the last few years. App developers have been on a regular basis creating various apps and launching them. But the sad truth remains that only a few hundred have become successful. The mobile market industry has definitely grown leaps and bounds, meaning that not only have opportunities increased, but also has the amount of rivalry increased. There have been hybrid monetization technologies also – in-app purchases and advertisements, and ever since there has been no turning back.

    There has been a huge change of framework in the design of the apps, and there have been statistics that the mobile app developing industry will stand at a total valuation of $188.9 within the year of 2020. Thus we see that the stakes are extremely high, and to get that far, one needs to optimize their development to the needs of people. How else does one survive in this extremely competitive market? Thus the entire solution lies in the fact that user research will guide you to build better applications for the people. This will help you with creative ideas for the application too.

    By user research we do not mean standard usability testing, we mean deeper elements.  Making a trial version and letting other people testis, is a much more secondary option. Before that comes the part of user research – and here the person tries to understand the market and the needs of the market. This concept is further explained below.

    User Research And Its Significance

    The entire spectrum of user research is developed on the point that it starts from interviews of the users and finishes on the point of return of investment. The entire point of the existence of user research is to bring people to the leverage point while handling the development of a mobile app. The purpose of user research is to inspire the design and to bring forward the plausible solutions on which your app can work. It aims to impact your project greatly, such that there is a change in the return of investment, which will grow and expand to be worth more than it generally would.

    The research that will be involved will be more of qualitative and quantitative, which would encompass interviews, feedbacks, testing, and more. All of these would gather complete depth knowledge about the application requirements of the people in general. All of this information would be a treasure trove of all the users’ digital requirements, their preferences, their time spent on specific applications and more – this will help you to build a more versatile and successful app.

    The quantitative reports will tell the developer about the figures and the facts which will aid in the design of the application. The user data can be used in favor of the developer to build such an app which will be extremely useful to all the users such that everyone can benefit out of it.

    Understanding The Importance Of User Research

    Anything that is not valuable is of no use to be released in the app market. It has to be that the application that the developer is designing must be of use to the users. Thus we see that empathy is the main base of any design in the mobile app world – it is important to design something that others would need for their benefit. The entire process of research should elaborately include your work and logically defend it well. There should only be relevant research involved which would take the market by a storm. This normally adds s personal touch to the application, inviting more and more people to try it out. Also, this helps the developer gain a higher return on investment, thus making the application more successful.

    These Are The Following Reasons Why User Development Is Important

    Creating Relevant Designs For The Users

    If you do not know what your users need, you cannot design something that will be useful for the people. This is one singular method to understand the target audience, its fluctuations, the demands the people hold, etc. This is the best technique to get inside the people’s minds to discover the needs of the customers and win over the market. Here is the leverage point to make your creation useful to them. If you do not know the lives and the daily schedule of the people that you are addressing, your app will run down to complete failure. There is an immense potential trapped here if you know how to utilize it.

    Ease Of Use

    Always release a primary version and request for feedback. If your user is facing problems, it naturally means you need to go back and look into the app again. User tests are of extreme importance – this is where you learn where you have gone wrong. It is but obvious that if you neglect the users in this phase, the customers of your app will automatically move down to other better options available simply because you chose to ignore their plea. Be it a very complicated competitive market, or be it a market with no completion, always value your user and his voice – he will direct your app to more comfortable levels which will inspire more people to join your applications.

    Return Of Investment

    This is where you can count your chickens and egg – because you have given complete attention to your users, this is where your users return the favor back to you. There is a huge publicity platform which is the word of mouth, where they will tell more people to download the app because they have had an excellent experience with your app. So you get to reap all the benefits of the hard work that you have been doing so long. Not only that, you also get an increased sales graph throughout the year, in comparison to short term goals if you hadn’t applied user research.

    Thus you see why user research is a fundamental process in the mobile app development business, and how much of an impact it has on the return of investment.


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